Communications strategy
Many Christian organisations, particularly small ones, struggle to develop and maintain an effective communications strategy. We can help.
We’ll conduct a full audit of your current communications, listen to your goals, and develop a tailored communications strategy just for you. Then it’s up to you how you use it - whether you implement it using your own team, or set up an implementation retainer with Crossbeam.
WHAT’S IN A STRATEGY?
Everything you need to move forwards.
Our communications strategies normally include:
Identifying key messages to be communicated
Identifying and profiling key audiences who need to hear these messages
Proposing how to communicate the key messages to the key audiences to achieve the communications goals, including selecting most appropriate communications activities and platforms
Creating an annual communications calendar informed by the strategy, including themes, "always-on" communications and campaigns/projects
Making recommendations for branding amendments that may enhance the impact of the strategy
HOW DO WE CREATE STRATEGIES?
We learn from you, so you can learn from us.
You won’t get a one size fits all strategy from Crossbeam. It will be tailored to your specific need, context and capacity. So, our process for putting together a strategy involves:
Research undertaken on your organisation
Surveys and forms for your team and key stakeholders to complete
Requests for historical documents and context
Meetings (in person or over Zoom)
Why communications strategies matter
Keep everyone in your organisation on the same page
Clarify your message
Reach the right people at the right time
Prioritise your time and budget
Align your activities with your overarching goals
Easily transition between departing and new team members
Avoid distraction from quickly passing fads
Convey reliability and professionalism to your audience
